AND NOW WHAT’s NEXT!!
So, so right. You either get it, or you don’t…I guess.
We are all part of the game of change.
Maybe we are hardcore maybe we are low key but as a group, collectively the game of change continues. It hasn’t just begun. It was always here. And it always will be.
Look at today’s symbols of that change; Amazon, Apple, Google, Twitter, iPhone, Android etc. Look at yesterdays: trains, planes, automobiles. It goes on and on. The futile pursuit of perfection. The constant hunt for ‘better.’ The trade off being ‘good enough.’
The game of change is accessing more, doing it better, discovering things, getting them more easily etc. The game of change is delegating routine and process over to technology. It is tech that takes the strain of the mundane but necessary. Tech moves that Tweet from here to here. It is us clever humans that decide what’s in the Tweet.
Every Amazon keystroke, every GoCompare quotation request, every eBay bid, every iTunes download, every Facebook share further reinforces the game of change. The game is constantly being validated more and more…by you and by me. The simple fact that you are reading this is proof enough of that.
Resisting the game of change is not an option if you want to continue in some form of just about anything.
The game of change that is going on in legal world is not a new phenomenon. You brought it on yourselves. You may not like hearing that but it’s true.
Please don’t deny the game of change would be my advice.
It will not go away.
I keep saying stuff like “I am yet to meet a lawyer who understands the future and where things are going.” Okay maybe that’s a generalisation of lawyers and I did catch up with Amanda Bancroft yesterday who does get what I am about to say. But on the whole no, lawyers don’t get what I am about to say. They are too wedded to a culture that fails to see the generosity of opportunity that has been presented and pretty soon will turn its back on them for good.
the key big thing that is going to happen in the legal sector over the next 2-3 years is the unbundling of the ‘service.’ What do I mean?
Lawyers see a legal ‘service’ (divorce, biz start up, estate planning etc) as one service. But I see the ‘service’ as having two parts. They are intellect and process.
The intellect bit is pretty safe and to be honest that’s the bit you were trained to do and want to do, talking to the client and solving their stuff.
The process bit is going to change. Not all process, not all at once, not in all areas but it has arrived it is starting to move outward into other areas. iPhone 5 didn’t just arrive, it evolved and was shaped. It is on process where technology will be leveraged because that is what technology was built to do.
Unbundling will happen and the choice you have is whether to deny it (not good) or embrace it (probably very good).
If you have the wrong process, inefficient, clunky not in tune with your market then pretty soon your intellectual bit won’t matter anymore.